Who WE ARE
Beauteers is a New York City based company that specializes in K-Beauty skincare & cosmetic products, focusing on high performance products that are not widely available in the United States. Originally established in October 2003 as an importer and distributor of FDA related products in North & South America, we have since been reorganized and renamed to Beauteers. Now, we run an e-commerce site called Cupidrop, where we make shopping for K-Beauty easy and fun.
Martin Kim CEO
Martin oversees all sales and distribution of both retail and wholesale channels. He is the head manager of the company capital and dedicates his time to maintaining good relationships with external sales representatives and international vendors overseas. Martin is also an active player when it comes to coordinating with the marketing department to execute unique advertising and promotion strategies in accordance with the needs of the company and the brands at discussion.
A Message from Founder
"Cupidrop is an online retailer that offers Korean and Japanese Skincare & Beauty products to the mainstream U.S. Market. Cupidrop began with the simple idea of offering good skincare products at great prices. On my frequent business trips to Korea, I always discover great beauty items no one has ever seen in the U.S. Market at awe- some price points. By carrying these great products, I make sure that no one is missing out.”
— Interview with Audrey Magazine, July 2015PRE-MARKET DEVELOPMENT
We expose products to real U.S consumers and allow for adjustment to the U.S market. Then, we compare with other similar products currently on the market.
ODM/OEM SERVICE
We provide ODM / OEM / Private label products, solutions, and development with our Korean partners and major cosmetics manufacturers.
AGENCY ACTS
We promote and perform joint marketing with manufacturers through various U.S. trade exhibitions and our e-commerce.
GATEWAY FOR PRODUCT DEBUT AND GROWTH
Gateway for Product Debut and Growth We introduce brands and strengthen their presence as newly established brands in the U.S. market.
WHAT WE DO
We've grownto work closely with 16 Korean cosmetics brands and 4 contract manufacturers. When we first got started, our main task was to maximize the presence of relatively unknown Korean brands - Cosrx, Klairs and A.True - to the U.S. market. Our strength lies in building strong relationships with our partners in Korea. We incorporate our knowledge of the U.S. beauty industry and markets to help introduce their main products. We focus on carefully selected brands and products and we continue to have the same drive and commitment with every single partner today.
Beauteers in Korea
As Korea is the leading country in manufacturing high quality skincare products, our new office in Korea focuses on providing trustworthy ODM and OEM service, ranging from testing specific ingredients, researching the cosmetic industry and comparing various products for quality control.
HOW WE DO
Our role in the beauty industry consists of providing a direct line of communication to current and prospective customers regarding our products. Modern consumers are seeking more effective, innovative and higher performance K-Beauty products in the U.S. market. Our main form of communication that connects us to our customers is our e-commerce, Cupidrop.com: one of the most loved K-Beauty cult sites currently operating in the U.S. Cupidrop.com provides cost effective Korean skincare & cosmetic products that are of high quality, but at a low cost.
Marketing
In order to effectively market K-Beauty and the brands we carry, increasing the presence of our e-commerce has become one of our top priorities. Below are some of the tools we use in order to market Cupidrop.com, including but not limited to Google Analytics, various SNS, beauty campaign sites and participating in Ipsy Glam Bag programs.
Blog Marketing
We believe that it is important to maintain a good relationship with the beauty community to further market our e-commerce and K-Beauty. Cupidrop.com has established a friendly and approachable reputation thanks to beauty bloggers, who have written kind yet honest reviews about our products.
