Martin oversees all sales and distribution of both retail and wholesale channels. He is the head manager of the company capital and dedicates his time to maintaining good relationships with external sales representatives and international vendors overseas. Martin is also an active player when it comes to coordinating with the marketing department to execute unique advertising and promotion strategies in accordance with the needs of the company and the brands at discussion.
"Cupidrop is an online retailer that offers Korean and Japanese Skincare & Beauty products to the mainstream U.S. Market. Cupidrop began with the simple idea of offering good skincare products at great prices. On my frequent business trips to Korea, I always discover great beauty items no one has ever seen in the U.S. Market at awe- some price points. By carrying these great products, I make sure that no one is missing out.”— Interview with Audrey Magazine, July 2015
We expose products to real U.S consumers and allow for adjustment to the U.S market. Then, we compare with other similar products currently on the market.
We provide ODM / OEM / Private label products, solutions, and development with our Korean partners and major cosmetics manufacturers.
We promote and perform joint marketing with manufacturers through various U.S. trade exhibitions and our e-commerce.
Gateway for Product Debut and Growth We introduce brands and strengthen their presence as newly established brands in the U.S. market.
We've grownto work closely with 16 Korean cosmetics brands and 4 contract manufacturers. When we first got started, our main task was to maximize the presence of relatively unknown Korean brands - Cosrx, Klairs and A.True - to the U.S. market. Our strength lies in building strong relationships with our partners in Korea. We incorporate our knowledge of the U.S. beauty industry and markets to help introduce their main products. We focus on carefully selected brands and products and we continue to have the same drive and commitment with every single partner today.
As Korea is the leading country in manufacturing high quality skincare products, our new office in Korea focuses on providing trustworthy ODM and OEM service, ranging from testing specific ingredients, researching the cosmetic industry and comparing various products for quality control.
Our role in the beauty industry consists of providing a direct line of communication to current and prospective customers regarding our products. Modern consumers are seeking more effective, innovative and higher performance K-Beauty products in the U.S. market. Our main form of communication that connects us to our customers is our e-commerce, Cupidrop.com: one of the most loved K-Beauty cult sites currently operating in the U.S. Cupidrop.com provides cost effective Korean skincare & cosmetic products that are of high quality, but at a low cost.
In order to effectively market K-Beauty and the brands we carry, increasing the presence of our e-commerce has become one of our top priorities. Below are some of the tools we use in order to market Cupidrop.com, including but not limited to Google Analytics, various SNS, beauty campaign sites and participating in Ipsy Glam Bag programs.
We believe that it is important to maintain a good relationship with the beauty community to further market our e-commerce and K-Beauty. Cupidrop.com has established a friendly and approachable reputation thanks to beauty bloggers, who have written kind yet honest reviews about our products.
All BeKLYN products are alcohol-free, sulfate-free, paraben-free and we make it a point to offer a cleaner disinfecting alternative with the help of an everyday cutting-edge multi-photocatalyst technology that protects your skin and the environment from unwanted dangers.beklyn.com
COSRX is one of the most beloved brand in US market with acne-clearing, oil-controlling ingredients such as AHA, BHA and Centella Asiatica Experience high performance products with result driven ingredients.cosrx.co.kr
The Vegan Glow is a certified vegan brand that believes in the power of natural ingredients, hypoallergenic formulas, and sustainable packaging.theveganglow.com
Aromatic resides at the crossroads of Beauty x Safety. Their brand identity centers on exclusively using clean ingredients along with eco-friendly practices to deliver high quality skin care products for all skin types. Their products are Vegan Society certified, EWG Verified and ECOCERT Certified.aromatica.co.kr
"Ingredients, Formulations and Results" By Wishtrend uses natural and effective ingredients to create the Korean skincare line you always wanted! Green Tea, Mandelic Acid and TECA are some key components in By Wishtrend.wishtrend.com
Mixsoon insists on minimalism and ingredient transparency, delivering natural formulas that harness the power of essential simple ingredients and optimal extraction methods to give your skin the pure goodness it needs.mixsoon.co.kr
“Nature as it is, It’s I’M FROM” – with this philosophy, I’M FROM skincare used natural ingredients sourced from all over South Korea to produce high quality products that work for all skin types.imfrom.co.kr
Beplain's gender-neutral philosophy is based on the principle of stress-free clean beauty that utilizes vegan-friendly and EWG-certified ingredients to comfort your skin and mind for a wholesome routine.beplain.co.kr
A minimalist brand rooted in transparency with formulas designed only with ingredients you need to meet the goal of a more sustainable and effective skincare routine.onething.kr
Celebrity makeup artists Son Dae Sik and Park Tae Yun’s Korean look of glowing, dewy skin and natural makeup has become a global trend. Their bestselling product line focuses on perfecting and enhancing the complexion for a youthful radiance and a luminous finish.sonandpark.com
A cruelty-free brand formulated with vegan ingredients that caters to sensitive skin. Their motto “Simple but Enough” encourages users to stick with a couple of items that are enough and not overbearing on the skin.klairscosmetics.com